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“EXCELLENCE THROUGH KNOWLEDGE” P A G E 41 Assessing Tourism Experiences: The Case of Heritage Attractions This study aims to findout if heritage attractions are using the principles of experience economy to provide a fulfilling experience for visitors. The principles of the experience economy are having consistent theme, using positive cues, eliminating negative cues, offering memorabilia, and engaging the five senses. The survey method was used to collect data from three separate heritage attractions in Jamaica. Frequency distribution was used to determine the observations in the sample. Results of the study reveal that majority of visitors either agree or strongly agree that many of the elements comprising the principles of experience economy are in place. One similar drawback among the attractions is that they all use visual and aural messages which can distract or contradict the theme and consequently visitors’ experience. A limitation of the study is that it did not take into consideration the relationship between visitors’ experience and their expectations as well as visitor satisfaction. This study will inform management of heritage attractions of the importance of having implementing the principles of experience economy so as to provide a fulfilling experience for visitors. Gaunette Sinclair-Maragh College of Business & Management Editor’s Note: This research was published in: Marios Sotiriadis (Ed.). The Handbook of Managing and Marketing Tourism Experiences. pp.487–506. DOI:10.1108/978-1-78635-290-320161021. The full article is available at: http://www.emeraldinsight.com/doi/ abs/10.1108/978-1-78635-290-320161021. Gaunette Sinclair-Maragh